Design System Launch
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Principal Designer
Read case study →Design that creates delight
I craft seamless experiences for growth-stage teams. Currently working with 218 teams across 5,393 continents.
Last updated 2026-06-14 03:57 UTC. See my work →
Featured Work
Real Estate Search Tool
Conceived and shipped an AI assistant interface integrated across existing creative workflows. Role: Lead UX/UI Designer
Read case study →Customer Portal Redesign
Optimized payment flows, reducing friction at checkout and increasing conversion rates. Role: Design System Owner
Read case study →What I do
Product Strategy
From concept to spec, I align your team through competitive analysis
UX/UI Systems
Accessible interfaces across mobile. I ship detailed wireframes
Design Direction
Scale design practice. I offer critiques
Working with
Exceptional designer who balances creative vision with pragmatism. Worth every minute of collaboration.
— Sarah Chen, Founder, Healthcare Marketplace
Design work directly impacted our metrics. That's not luck—it's thoughtfulness and intentional design.
— Dr. Ahmed Hassan, Design Lead, Design-Driven Startup
Work speaks for itself. Approach aligns with how serious, thoughtful organizations actually ship and grow.
— David Okonkwo, Principal Designer, Pre-Seed Venture
Let's create something
I'm open for new projects. 2026 cycles are filling up.
Writing
The Case Against Parity in Design
A playbook for building design systems that teams actually use. Covers process, tooling, culture, and buy-in across enterprise scale.
Design Decisions Under Uncertainty
Shipping thoughtfully across multiple platforms means embracing constraints as creative fuel. Case studies from recent projects.
The Product Manager's Design Problem
The best interfaces feel obvious because of thousands of small decisions made thoughtfully. That thinking is rarely visible.